Social Media Marketing for Orthodontists | Lead Generation | ROI

How much does social media marketing cost?

That's the million-dollar question, right? If you’re an orthodontist looking to invest in marketing, this is likely one of the first questions you’ll ask when exploring your options. And it’s a valid one—after all, the right marketing strategy is a major investment in the future of your practice.

We understand that price matters (it’s not the only factor, but it’s certainly important). In fact, the cost will largely determine the scale of your campaigns and the kind of results you can expect, from new patient appointments to long-term practice growth.

But before diving into specifics, there’s something crucial to keep in mind: pricing isn’t one-size-fits-all when it comes to marketing. The cost of your campaign depends on your goals, the services you select, and the competitive landscape in your region. To provide a clear picture, we've worked with many orthodontic practices over the years and can offer realistic pricing ranges based on real-world data.

It’s important to remember that marketing is an investment—one that should yield measurable returns. Our aim is to educate potential clients about what they can expect, even if that means recommending different strategies or approaches that better fit their budget and objectives.

With that said, let’s break down the potential costs of social media marketing for orthodontists in 2024.

How much will social media marketing cost your orthodontic practice?

Based on industry trends, most orthodontic practices investing in social media marketing typically spend anywhere from $3,000 to $10,000 per month. This range includes the core elements of a successful digital campaign: strategy development, content creation, paid ads, and lead generation efforts.

However, like any business investment, there are variables that can drive this number up or down. Practices that add more advanced features, like AI-powered chatbots, custom video production, or extensive local SEO, may see higher costs. On the other hand, smaller-scale campaigns focused on a single service area or targeting specific patient demographics may cost less.

If you’re wondering what your ideal investment might look like, we’re here to help you estimate that based on your specific goals.

Basic marketing package

A basic package typically includes essential services that can effectively drive awareness and engagement. While not exhaustive, here’s what you can expect in a foundational package:

Social media management (Facebook, Instagram, etc.)

Paid advertising (Google, Facebook Ads)

Basic content creation (posts, graphics)

Lead generation and nurturing

Monthly performance reports

Consultation and campaign adjustments

For most practices, this setup costs between $3,000 and $5,000 per month. It’s designed to build a strong online presence and generate a consistent stream of leads. However, this package may not include more in-depth services like video ads or website optimization.

Advanced packages

If you're ready to invest in a more comprehensive marketing strategy, you can expect to pay between $5,000 and $10,000 per month. These packages often include:

AI-powered appointment booking systems

Chatbot integrations for 24/7 lead response

Custom video production for ads and promotions

Advanced retargeting and ad optimization

Comprehensive local SEO to ensure your practice ranks higher in local search results

Regular reporting with deep insights into patient acquisition cost (CAC) and return on investment (ROI)

With these advanced services, orthodontists often see significant improvements in lead quality and patient conversions, maximizing the return on their marketing investment.

Turnkey marketing campaigns

For orthodontic practices looking for a complete marketing solution, turnkey campaigns include everything from A to Z—campaign strategy, content creation, patient targeting, paid ads, and follow-up nurturing.

Turnkey packages typically range between $7,000 and $10,000 per month, depending on the scope and scale of your marketing goals. They often include a blend of digital channels to reach potential patients wherever they spend time online, along with tools that track the patient journey from the first click to the first appointment.

Additional services and customizations

Marketing is not one-size-fits-all, and most orthodontic practices find that they need a few add-ons to truly get the most out of their campaigns. Here are some of the most popular additional services and their estimated costs:

AI Chatbots for instant lead response: $500 to $1,500/month

Video ad creation: $2,000 to $5,000 per video

Custom landing pages: $1,000 to $3,000 per page

Google or Facebook ad spend: $1,000 to $5,000/month (in addition to management fees)

Local SEO services: $1,500 to $3,000/month

As you can see, these extras can significantly increase your overall budget, but they can also dramatically improve the performance of your campaigns and deliver more qualified leads.

How do I know what I’m getting for my investment?

Like any major investment, you want to ensure that you’re getting the best value for your marketing dollars. This is why it’s crucial to work with a social media marketing agency that specializes in orthodontics, like us. We understand your patient demographic, your local competition, and the nuances of orthodontic marketing.

At TNT Agency LLC, we offer personalized consultations to walk you through the expected costs, explain the potential ROI, and help you develop a customized plan that aligns with your practice’s growth goals.

Let’s start a conversation and see how we can help you attract new patients and grow your practice.

Ready to see what your investment could look like?

Get a detailed quote for your orthodontic practice today. Let’s discuss your goals and design a marketing plan that fits your budget!